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Privacy Policy, POPIA Compliance Notice & Cookie Policy

Last Updated: 19 June 2026

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1. Introduction

Emerald Vale ("we", "our", "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 ("POPIA"), and other applicable South African laws. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, make reservations, purchase products, book accommodation, attend events, or otherwise interact with our business. By using this website and our services, you agree to the collection and use of information in accordance with this policy.

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2. Information We Collect

Information You Provide Directly

We may collect personal information including:

  • Full name

  • Email address

  • Telephone number

  • Physical and postal address

  • Reservation and booking information

  • Accommodation booking details

  • Event registration information

  • Purchase and order information

  • Communication preferences

  • Information submitted through contact forms, enquiries, reviews, or correspondence

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Information Collected Automatically

When you access our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited

  • Date and time of visits

  • Referring website information

  • Cookie and analytics data

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3. Purpose of Collection

We collect and process personal information to:

  • Manage reservations and bookings

  • Process accommodation reservations

  • Fulfil orders and deliveries

  • Provide customer support

  • Respond to enquiries

  • Improve our products, services, and website

  • Send booking confirmations and transactional communications

  • Conduct marketing activities where permitted by law

  • Administer competitions, promotions, and events

  • Detect and prevent fraud or abuse

  • Comply with legal and regulatory obligations

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4. Legal Basis for Processing

We process personal information where:

  • You have provided consent;

  • Processing is necessary to perform a contract with you;

  • Processing is required by law;

  • Processing protects a legitimate interest of Emerald Vale or a third party; or

  • Processing is necessary to pursue our legitimate business interests while respecting your rights.

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5. Marketing Communications

Where you have consented, we may send newsletters, promotional offers, event announcements, accommodation specials, and updates about Emerald Vale. You may opt out at any time by:

  • Clicking the unsubscribe link in marketing emails; or

  • Contacting us directly.

We will not send unsolicited direct marketing communications where prohibited by law.

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6. Disclosure of Information

We do not sell personal information. We may share information with trusted service providers where necessary, including:

  • Payment processors

  • Reservation and booking platforms

  • Accommodation management systems

  • Delivery and courier partners

  • Website hosting providers

  • IT support providers

  • Marketing service providers

  • Professional advisors

  • Regulatory authorities where required by law

All third-party service providers are required to maintain appropriate security measures and confidentiality.

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7. International Transfers

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that appropriate safeguards are in place and that such transfers comply with POPIA and other applicable laws.

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8. Information Security

Emerald Vale implements reasonable technical and organisational measures to protect personal information from:

  • Unauthorised access

  • Disclosure

  • Loss

  • Misuse

  • Alteration

  • Destruction

Although we strive to safeguard personal information, no online system can guarantee absolute security.

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9. Retention of Information

We retain personal information only for as long as necessary to:

  • Fulfil the purposes outlined in this policy;

  • Provide our services;

  • Maintain records;

  • Resolve disputes; and

  • Meet legal, tax, accounting, and regulatory requirements.

Information that is no longer required will be securely deleted, destroyed, or anonymised.

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POPIA Compliance Notice

Your Rights Under POPIA

Under the Protection of Personal Information Act, you may have the right to:

  • Request access to your personal information;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of personal information where legally permissible;

  • Object to the processing of personal information;

  • Withdraw consent at any time where processing is based on consent;

  • Request restrictions on certain processing activities; and

  • Lodge a complaint with the Information Regulator of South Africa.

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Requests Regarding Personal Information

Requests relating to personal information may be submitted using the contact details provided below. We may require proof of identity before processing requests to protect your privacy and security.

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Information Regulator

If you believe your personal information has been processed unlawfully, you may contact:

The Information Regulator (South Africa)

Website: https://www.justice.gov.za/inforeg/

Email: complaints.IR@justice.gov.za

General Enquiries: inforeg@justice.gov.za

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Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Cookies help websites function effectively, remember preferences, and improve user experience.

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How We Use Cookies

Emerald Vale may use cookies for:

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Essential Cookies

These cookies are necessary for the operation of the website and enable features such as:

  • Secure browsing

  • Shopping cart functionality

  • Reservation and booking processes

  • Website security

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Performance and Analytics Cookies

These cookies help us understand how visitors use our website by collecting anonymous information such as:

  • Page visits

  • User interactions

  • Traffic sources

  • Website performance

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Functionality Cookies

These cookies remember preferences such as:

  • Language settings

  • User preferences

  • Previously entered information

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Marketing Cookies

Where applicable, marketing cookies may be used to:

  • Measure advertising effectiveness

  • Deliver relevant promotions

  • Improve marketing campaigns

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Managing Cookies

Most web browsers allow you to:

  • View cookies

  • Delete cookies

  • Block cookies

  • Receive notifications before cookies are stored

Disabling cookies may affect the functionality of certain website features.

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Third-Party Cookies

Some services embedded within our website, including analytics, payment systems, booking systems, maps, and social media integrations, may place their own cookies on your device. These cookies are governed by the privacy policies of the relevant third parties.

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Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from children without appropriate parental or guardian consent.

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Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites and encourage users to review their respective privacy policies.

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Changes to This Policy

We reserve the right to amend this Privacy Policy, POPIA Compliance Notice, and Cookie Policy at any time. Updates will be posted on this page and will become effective upon publication.

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Contact Us

For any privacy-related enquiries, requests, or concerns, please contact:

Emerald Vale

Email: info@emeraldvale.co.za

Website: www.emeraldvale.co.za

If you contact us regarding your personal information, please provide sufficient detail to allow us to identify and assist you.

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